Let’s talk about Goby, the toothbrush brand you might have seen in a slick Instagram ad or read about in those “best electric toothbrush” lists a few years back. The company made a name for itself by shipping colorful, compact brushes straight to your door. But lately, a lot of people have been wondering what’s happening to Goby Toothbrush—and whether the business is actually going out of business.
A Quick Look Back at Goby’s Story
Goby started as a direct-to-consumer oral care brand back in 2016. Its pitch was simple and pretty appealing: an affordable electric toothbrush, cool design, and a subscription for replacement brush heads. You’d buy the kit online and forget about shopping for refills, since Goby sent them every couple of months.
This approach landed them on some “best of” lists and got the attention of customers who liked the convenience. No need for drugstore runs, just a new brush head arriving like clockwork. Goby wasn’t the only brand doing subscriptions, but it became a recognizable name among the competition.
Current Status: Is Goby Still in Business?
Fast forward to now, and things look pretty shaky for the brand. If you try to visit goby.co—their main website—you’ll find it’s not loading. That’s usually a bad sign for any digital-first business.
At the same time, there’s no flashy headline saying, “Goby Shuts Down!” There’s just silence—and a lot of confusion for customers trying to understand what happened. The signals from Goby itself are mixed. You’ll still spot Goby toothbrush kits on Amazon, and their pages on business directories, like Crunchbase, still say “Active.” But scroll through recent customer reviews or try reaching their customer service, and you’ll notice something’s off.
Customers Sound the Alarm: Complaints and Frustration
A quick search at the Better Business Bureau tells you a lot about what’s going on. There are wave after wave of fresh complaints. People say they paid for new orders, but nothing was ever shipped out. More worrying, their attempts to get help—emails, support forms, or calls—go completely unanswered.
Trustpilot reviews tell a similar story. Recent posts talk about orders in limbo, slow or missing deliveries, and customer service that just disappears. You’ll see people saying, “this promising startup has fallen apart,” which sums up the whole mood.
So the main takeaway? It’s tough to call Goby a functioning, normal business when customers aren’t getting products or support.
What the Community Is Saying: Firsthand Reports Online
If you want a pulse on any direct-to-consumer brand, Reddit’s a good place to check. Over in the teeth-care threads, folks talk about Goby in the past tense now. Some mention how their subscription for replacement heads stopped arriving. Others discovered the website wouldn’t load when they tried to order or get help with a warranty.
“I found out Goby no longer exists when my brush head shipment didn’t show up,” one user wrote. Others shared that their broken toothbrush couldn’t be fixed because “the company is out of business.” These are real people talking about changes they noticed themselves, not just repeating rumors.
When you put all these complaints, reviews, and posts together, it doesn’t sound like Goby is running an active, healthy company anymore.
What the Business Data Shows (or Doesn’t)
If you’re someone who checks business data, you’ll see Goby still listed on Crunchbase as “Active.” That might seem reassuring, but these directories are often months—or even years—behind actual events. It’s not rare for a business to be listed as open long after they’ve stopped selling or providing any service.
You can still find old articles—mostly from around 2016 and 2017—talking about how Goby started, their subscription model, and the original founders’ plans. There just isn’t any recent news or official press release explaining a shutdown or sale.
That lack of a formal announcement feels odd, but it’s not unheard of for smaller brands. Sometimes, when startups run out of cash or hit major supply problems, they just go silent. No drama, just a quiet fadeout.
Are Goby Toothbrushes Still for Sale? Kinda, Sorta
Now, let’s touch on a detail that keeps people guessing: you *can* still find Goby toothbrushes for sale on Amazon and a few other sites. Amazon lists the brush kits and replacement heads, and the pages talk about ADA-approval and plaque removal benefits.
But the existence of those listings doesn’t mean Goby is still running as a brand. A lot of companies end up with leftover stock sitting in warehouses, and third-party sellers keep selling it until it runs out. That’s probably what’s happening here.
So, if you spot Goby on Amazon, be aware: it’s likely stock left over from before the company stopped daily operations. You probably won’t get support, warranty coverage, or subscription refill shipments the way you once could.
What About Goby’s Online Presence and Social Media?
If you swing by Goby’s Instagram, you’ll probably see promo posts, bright toothbrushes, or sales pitches. But here’s the catch: it’s tricky to tell how fresh those posts are, especially if you’re just glancing at the page.
Some brands leave their social feeds running with old posts or scheduled content, even after their business ends. So, a few cheerful sales graphics aren’t proof that everything is working behind the scenes. When people commented or messaged looking for help recently, there wasn’t much sign anyone was responding.
It’s the same story on Facebook or Twitter (now called X). Once support staff step away, those old posts just float there as digital leftovers.
Why No Official Shutdown Announcement?
You’d expect a company to post a message if they’re shutting down, right? Something that says, “Thanks for your support, but we’re closing.” But for smaller direct-to-consumer companies, it doesn’t always happen.
Instead, things just stop working. The website goes dark. Subscriptions are left hanging. Customers get radio silence instead of answers. Maybe the founders plan to restart things, or maybe they just don’t have time—or appetite—to manage the PR fallout of a shutdown.
This lack of closure can leave buyers and fans scratching their heads.
What Does It Mean for People Who Still Want to Buy (or Already Own) Goby?
If you’re eyeing a Goby toothbrush or you already have one and need more supplies, here’s what you need to know: You can probably buy a brush or two from Amazon or another seller. But if you run into any problems, you’re going to be on your own.
The main Goby company doesn’t appear to be honoring warranties, shipping new subscription heads, or responding to customer issues. That’s why so many reviews warn against new purchases or repeat orders.
This is a good example of why it always helps to check how responsive a brand is—even if you’re buying from a big marketplace. If a site is down and customer support isn’t answering, it’s a sign things are winding down.
You might also find some insights and additional business updates in the ecosystem from sites like Business Bits Mag, which track changes in smaller startup brands.
If you were depending on Goby for automatic refills, switching to another brand with steady support might be a smart move.
The Bottom Line: What’s Next with Goby Toothbrush?
So, is Goby out of business? All signs suggest that, at least as a direct-to-consumer subscription brand, yes. The main website is down. Orders aren’t shipping. Customer support is silent.
Yet, Goby products linger on Amazon and other platforms for now—almost like a final inventory clearance. The brand name might technically exist, but there isn’t a normal business running things.
If you’re in the market for a new electric toothbrush, you should probably look at other brands that are still supporting their products and responding to customers. If you’re still holding onto hope with Goby, don’t expect support, refills, or replacement parts from the original company.
The story isn’t flashy, and there’s no official “The End.” Instead, it’s the quiet shutting of tabs, unanswered emails, and toothbrush kits slowly disappearing from online shelves. Sometimes, that’s just how direct-to-consumer stories wind down.
Read Also:
